Based on the input provided by everyone in the attendance thread I believe this is the reason why Sport Compact Drag Racing did so well during the great years (1996-2002). This is what is missing today in the Sport Compact Drag Industry that existed in the past. Frank at BOTI is the only organization to make the effort to implement drag racing back in the magazines. This implementation will make a difference in bringing import drag racing back to its great previous levels and beyond. It should in my opinion solve the existing issues we are having now. We should see the fruits of this marketing partnership with the magazines in next coming months.

The Sport Compact Drag Industry has a history and that history of marketing should be realized today and for the future. Enjoy some nostaglia.

My .02cents

 

Even in today's market your .02 cents is worth much more then that.

Thanks for trying to help.

 

it would be so nice to see things attempt to pick up again

i really do miss how things used to be

we were talking about this the other day and it seems that the group that started into the honda scene has grown and moved on to familys and settling down and the younger crowd doesnt see need fit to be as creative as we once were and is to spoiled by what technology has to offer

 

im getting really excited! i cant wait for atco!

fixed geez


Modified by MrParks at 3:56 PM 5/22/2008

 

I remember looking at Turbo Magazine back in the days and seeing these car that were f'ing nuts. I loved seeing the drag cars on all of the magazine, itt really amazed me the amount of power that those cars were making and how fast they were.

Now you look at magazines and you see cars on the covers with minimal work done, what happened to all of the "special" cars. It seems like you never see an actual race car in a magazine anymore. Maybe that is why the magazine companies are doing worse than the sanctioning bodies are...

Thumbs up to the Bergenholtz for trying to find a way to bring excitement and attention back to our sport and encouraging an open dialogue

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by rota92 &raquo;</TD></TR><TR><TD CLASS="quote">Wow those bring back memories! I was in middle school/high school looking through those magazines </TD></TR></TABLE>

ya and they were already back issues when you were lookin at em. i kid i kid ryan.

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by bergenholtzracing &raquo;</TD></TR><TR><TD CLASS="quote">Based on the input provided by everyone in the attendance thread I believe this is the reason why Sport Compact Drag Racing did so well during the great years (1996-2002). This is what is missing today in the Sport Compact Drag Industry that existed in the past. Frank at BOTI is the only organization to make the effort to implement drag racing back in the magazines. This implementation will make a difference in bringing import drag racing back to its great previous levels and beyond. It should in my opinion solve the existing issues we are having now. We should see the fruits of this marketing partnership with the magazines in next coming months.

The Sport Compact Drag Industry has a history and that history of marketing should be realized today and for the future. Enjoy some nostaglia.

My .02cents










</TD></TR></TABLE>

 

Magazine coverage for events isn't all that important from what I've seen and experienced first hand.

There have been several Import series' come and go out of business, all covered by major magazines (NHRA SC, Import Xpression, Import Expo, Import Revolution, IDRC, etc.). Yet, Import Face-Off attendance has grown bigger and bigger, year after year since 2001 and none of the magazines are willing to cover the series.

 

Seriously though. This is my point of view and it maybe wrong since I'm not behind the scenes on this stuff.

I think the sanctioning bodies took for granted that the print magazines would still cover their events and have their writers and photographers be at those events. Through the years, the coverage and information in the mags about the events started to dwindle down. Sanctioning bodies should have a liason to be in constant contact with magazines, online sites, photographers, etc with upcoming events, highlights before and after the race, results, etc.
The writers that cover these events can only get so much information being there. There are qualifying and elimination information that would be interesting to read in the magazine. Something to look back to. But a writer doesnt necessarily have all that information that is easy to write down while at the track.

Thats just my take on coverage the last few years.

 

Well put Ed/Ron ... so how does someone get a hold of a magazine to say "put me on the cover, cause I've got a great story" .. are there avenues in which we have to conquer? I've been involved in a build that has taken us 7 years to complete. 7 years!! and that's not becuase of money .... you'll have to read the article to find out

pm sent

 

True True! I have every last one of those specific issues of magazines above! Over the last couple of years most magazines have gotten sooo boring with Drifting and other BS imo. Those were the days, GRASSROOTS also

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by rota92 &raquo;</TD></TR><TR><TD CLASS="quote">
</TD></TR></TABLE>If I haevnt told you before, I do give you props for being in the game man. I'm always glad to see guys your age getting into the sport.

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by ExospeedAMcrx &raquo;</TD></TR><TR><TD CLASS="quote">If I haevnt told you before, I do give you props for being in the game man. I'm always glad to see guys your age getting into the sport. </TD></TR></TABLE>

What about his dad, I'm 53y/o

 

Why doesn't any media go to Import Face Off? The reason why is that you have nothing really unique? Miget wrestling?

IMPORT FACE-OFF ADVERTISING OPPORTUNITIES
- 15+ locations per year
- 200,000+ card stock fliers (15 to 30k per show, depending on location)
- Sponsor logo placement and mentions on all advertising media (fliers, posters, magazine ads, internet, radio, etc.)
- Interactive advertising opportunities through onsite vendor space
- - banner placement
- - video displays
- - brochure, flier, and product distribution
- - hourly title sponsor recognition announcements over PA system
- - activity features (models, raffles, contests, etc.)
- - dealer and customer networking opportunities


YOu really need to update your sponsorship packages. This is the reason you don't really have any sponsors. You need to show them what makes you special.

BOTI, I believe is making a great effort in working with print media and broadcasting live stream.

 

being a fan of import drag racing (.....yes, even NOPI ...sometimes). Thanks Ron . Great to see someone addressing this issue on a public forum.
BOTI & Bergenholtz Racing

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by andyfd &raquo;</TD></TR><TR><TD CLASS="quote">Why doesn't any media go to Import Face Off? The reason why is that you have nothing really unique? Miget wrestling? </TD></TR></TABLE>

Not "unique"? I don't know what is more unique than midget wrestling. There's also mixed martial arts, sky diving stunts, car bash, rock wall climbing, entry fees are half or more than other series' (even free for long distance travelers), classes geared towards sportsman/weekend racers, etc. Can't get more unique in my opinion.




Modified by GSRcaucAZN78 at 4:26 AM 5/23/2008

 

you guys need to look forward or your 15min are going to be up

 

japan needs to come out so we can break them off some u.s. *** kicking

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by rota92 &raquo;</TD></TR><TR><TD CLASS="quote">Wow those bring back memories! I was in middle school/high school looking through those magazines </TD></TR></TABLE>

x2

 

Damn i actually have just about every one of those magazines, me and a buddy were just digging through them the other day. I miss those days.

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by Kevin &raquo;</TD></TR><TR><TD CLASS="quote">Damn i actually have just about every one of those magazines, me and a buddy were just digging through them the other day. I miss those days. </TD></TR></TABLE>me too plus some

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by Fabman &raquo;</TD></TR><TR><TD CLASS="quote">you guys need to look forward or your 15min are going to be up </TD></TR></TABLE>

2001 to 2008+ &gt; 15 mins

17 events this year, should be 20 in 2009.

 

I couldnt agree with you more on that, the coverage that we have of these cars has declined especially the ones that make it to the cover. I remember when these cars graced the cover every month, def something that is missed. The internet connections have gotten better of course but at what cost? Nothing like a magazine to show your peers that dont park it online all day what the hell youre talking about and other close minded people whats capable from a little honda, or other import!

Its been a while that I have seen a mag that has had some great coverage of drag racing i mean more than one or two quarter page information. I wonder if the companies that ran/run the magazines really had that much of a hard time getting representatives willing to go or if they just couldnt afford one person to send to the event to get the coverage? (I doubt) Drag sport had me pretty excited till it went to drift sport , but I can understand a companies perspective to shift its focus. I really miss Overrev!!

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by Nick20kSI(t) &raquo;</TD></TR><TR><TD CLASS="quote">Its been a while that I have seen a mag that has had some great coverage of drag racing i mean more than one or two quarter page information. I wonder if the companies that ran/run the magazines really had that much of a hard time getting representatives willing to go or if they just couldnt afford one person to send to the event to get the coverage? (I doubt) Drag sport had me pretty excited till it went to drift sport , but I can understand a companies perspective to shift its focus. I really miss Overrev!!

</TD></TR></TABLE>


If u only knew the real reason....ur way off...

 

It's about the "RACERS" ..PLAIN AND SIMPLE