After reading it it does makes sense and I wonder what sponsors for import racing will do to help promote our series.

http://www.competitionplus.com...id=21

 

WOW!! good read I hope something works out

 

WOW, what an incredible idea! Make sponsors support their racers in other ways that simply cutting them a cheque. Kind of makes me wonder how many sponsors aside from Castrol actually do anything for our sport?

Clayton

 

Maybe someone from our industry should talk with this accelerade company.

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by G2K &raquo;</TD></TR><TR><TD CLASS="quote">Maybe someone from our industry should talk with this accelerade company. </TD></TR></TABLE>

was thinking same thing.

it seems like a lot of people are mad at NHRA

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by G2K &raquo;</TD></TR><TR><TD CLASS="quote">Maybe someone from our industry should talk with this accelerade company. </TD></TR></TABLE>




Where is NOPIMAN? or Frank/BOTI? Call Accelerade today!!!!!!

 

i like the part were it stated that the teams ARE FORCED TO BUY POWERADE AT MORE THAN WHAT THEY CAN BUY IT AT SAMS CLUB.

 

WOW!! that was a very well put topic!!!
Good Find!

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by bigplansnocar &raquo;</TD></TR><TR><TD CLASS="quote">




Where is NOPIMAN? or Frank/BOTI? Call Accelerade today!!!!!! </TD></TR></TABLE>

how great would it be for one of our sanctioning bodies to get that type of cash? not to mention a relative huge investment in our sport pales in comparison to what you would pay in nascar or even powerade so their dollars would go alot farther. also it would be a win win for both parties being new companies trying to make a bigger name for themselves you know they would go out of their way to promote each other.

its obviously a pipe dream but man it would be a great thing for the sport if it happened.
-Roger

 

Good topic!

I think sport compact has a few sponsors that promote our racers. Just to name a few: Nitto,Quaker State, Mothers, and Castrol. I'm sure there are a few more.

It would be nice though to go to the grocerie store and see Kenny Tran on some marketing promotion for a popular brand

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by So Cal So Boosted &raquo;</TD></TR><TR><TD CLASS="quote">Good topic!

I think sport compact has a few sponsors that promote our racers. Just to name a few: Nitto,Quaker State, Mothers, and Castrol. I'm sure there are a few more. </TD></TR></TABLE>

But werent they thru NHRA, i wonder how it will work now since Nopi took it over, will they loose those sponsors now?

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by ciscoscivic &raquo;</TD></TR><TR><TD CLASS="quote">i like the part were it stated that the teams ARE FORCED TO BUY POWERADE AT MORE THAN WHAT THEY CAN BUY IT AT SAMS CLUB. </TD></TR></TABLE>

Exactly. That is seriously a freaking outrage. My highschool football team was sponsored by adidas, when the rep would come to the school and talk to the coaches he would laugh when we would ask him the costs of things. then he would just give them to us.

Not saying a sponsor is suppose to support the racer 100% with everything but making them pay more for things is just ridiculous.

On a side note it really puts things into perspective that NHRA is just one big mess at this point - no wonder why the SC series was pushed aside the way it was.

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by Clayton &raquo;</TD></TR><TR><TD CLASS="quote">WOW, what an incredible idea! Make sponsors support their racers in other ways that simply cutting them a cheque. Kind of makes me wonder how many sponsors aside from Castrol actually do anything for our sport?

Clayton </TD></TR></TABLE>

LUCAL OIL!

It does not matter what kind of racing you see on TV there will be a vehicle or 2 sponsored by LUCAS OIL. LUCAS sponsors so many different type of motorsports its crazy.

 

The more involvement from the sponsors, gets more from the spectators and the racers, and everyone else a part of.

I guess I didnt really understand it until I read the article... It really puts it into perspective

Good Read

 

all i can say is that article was powerful NHRA

 

i think both powerade and nhra dropped the ball. but it lets us know what we should expect from a series sponsors as well as any sanctioning body. SCDA did u read that? we need to make sure that the sponsors and sanctioning bodies are supporting the racers just as much or more as the racers are supporting the series.

 

Nopi should run not walk to Accelerade and start talks but I am sure NHRA would hand cuff that. I can already see the advertizments in my head have like a 1400HP Poweraide car and a 1400 HP Import with the tag line yea but I do it with 4 Cylinders Accelerade same game just a new way to do things.

Great read, seems when something goes from a hobby to a business, theres defaintly something loss, and usually ends badly.

 

Good read, but there has to be way more to it. If NHRA turned down an offer from PowerADE, what would they do if another sponsor didn't come along soon enough?

At the US Nationals this year I was in the Coke suite. I don't know who all the people were in there, but I do know that I went in with a Coke rep, and another Coke rep was working her tail off making sure that other series sponsors and team sponsors were taken care of. She even found the time in the middle of all that to see to it that I got to stand on the starting line for side by side night session 4.50s...I could have touched the back tires on the launch, and a large portion of those tires ended up in my mouth and eyes These were Coke reps, not PowerADE specific reps. On the part of charging teams and drivers for drinks....that is bogus and made up. I was fed and anyone who was involved in drag racing...sponsor, racer, team owner...was taken care of. Several Coke reps were there hanging PowerADE banners around the track every morning at 7am, and yes they have drag cars on the banners.

The difference is that none of these reps are drag racing fans. They are there working and when they are done doing what they have to do, they leave. So I understand there not being people walking through the pits talking to drivers. I don't think they know they can do that

People compare NHRA Drag Racing to NASCAR too much and then whine and complain about sponsors not giving them enough. NASCAR is BIG TIME, BIG MONEY, BIG EXPOSURE.

 

Back in September there was this thread https://honda-tech.com/zero...0,and i had posted a similar remark witch i think is right on point,i guess im not wrong after all....

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by Aggressive Racing &raquo;</TD></TR><TR><TD CLASS="quote">I dont wanna open a can of worms but,i think the sponsor of the series needs to also put a little into doing some advertising as well as getting on NHRAs back about doing advertising as well......In the business world advertising is everything. But i have been known to be wrong so.
</TD></TR></TABLE>

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by 4piston &raquo;</TD></TR><TR><TD CLASS="quote">

People compare NHRA Drag Racing to NASCAR too much and then whine and complain about sponsors not giving them enough. NASCAR is BIG TIME, BIG MONEY, BIG EXPOSURE.</TD></TR></TABLE>

Look back 15-20 years at where NHRA and NASCAR where at that time and then compare them to now. What is the difference? Nascar is out there fielding Reps and Marketing agencies, allowing private ownership of the tracks (AKA Bruton Smith,The France Family, etc), and making sure that the sponsors promote Nascar as well as individual races at the same time. The NHRA "official sponsors" seems to be great, but their rule allows the racers to go out there and field the proposals, marketing agencies, and sponsors so that NHRA can ink an offical deal AFTER the racers estabolish official contact, and then take a few bones from that same racer.

The best thing that could have ever happened to NHRA would have been a sale to Bruton Smith. He's paid more for 1 track than HD partners did for the entire series, and NHRA's premier tracks and offices. (He's spending 60 MILLION just to build 1 track next to Lowes Motorspeedway, doing it in less than 8-12 months time, and will likely have yet another one of the premier facilities in NHRA Powerade series)

Food for thought : I see more commercials advertising Drifting currently than the Top Fuelers or any other NHRA asset.

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by naturalvx &raquo;</TD></TR><TR><TD CLASS="quote">

Look back 15-20 years at where NHRA and NASCAR where at that time and then compare them to now. What is the difference? Nascar is out there fielding Reps and Marketing agencies, allowing private ownership of the tracks (AKA Bruton Smith,The France Family, etc), and making sure that the sponsors promote Nascar as well as individual races at the same time. The NHRA "official sponsors" seems to be great, but their rule allows the racers to go out there and field the proposals, marketing agencies, and sponsors so that NHRA can ink an offical deal AFTER the racers estabolish official contact, and then take a few bones from that same racer.

The best thing that could have ever happened to NHRA would have been a sale to Bruton Smith. He's paid more for 1 track than HD partners did for the entire series, and NHRA's premier tracks and offices. (He's spending 60 MILLION just to build 1 track next to Lowes Motorspeedway, doing it in less than 8-12 months time, and will likely have yet another one of the premier facilities in NHRA Powerade series)

Food for thought : I see more commercials advertising Drifting currently than the Top Fuelers or any other NHRA asset. </TD></TR></TABLE>

I agree with everything you said...you are right on. NHRA doesn't have the bankroll to do a lot of the things the way NASCAR does. But you have to give some credit where credit is due. NHRA made some progress last year taking a more NASCAR style approach to their marketing of driver personalities, and they are really working on making it more entertaining and more interactive. This success didn't happen overnight for NASCAR. Either way you look at it, they are 2 very different types of exposure just by virtue of race format and on-screen time. NHRA may be the better value for a sponsor, but that isn't because it is better exposure. It is just more per dollar exposure. If everyone took a new person to a PowerADE event every time one came to town, it would be scary how fast drag racing would grow.

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by SpeedDreamz.com &raquo;</TD></TR><TR><TD CLASS="quote">

LUCAS OIL!

It does not matter what kind of racing you see on TV there will be a vehicle or 2 sponsored by LUCAS OIL. LUCAS sponsors so many different type of motorsports its crazy.</TD></TR></TABLE>

Hey Tracy, I didn't mean that other sponsors didn't help other racers out, but rather that they don't do much after they've written the check.

 

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by Clayton &raquo;</TD></TR><TR><TD CLASS="quote">

Hey Tracy, I didn't mean that other sponsors didn't help other racers out, but rather that they don't do much after they've written the check. </TD></TR></TABLE>

I agree with sponsors doing more for the team they are helping, but its also their choice on what they want out of that sponsorship. Regardless of a sponsor participating more or just helping out financially, I'm sure teams appreciate that check they are getting and if the sponsor wants to do more, they can. Some just dont necessarily have a full marketing blitz planned for all the people they sponsor. Maybe its not approach they want, but to just have PRESENCE in motorsports.

The sponsors may only have a certain budget in motorsports, lets say $100,000. So its either the full $100,000 goes to the team, or $50,000 goes to the team and the other $50,000 goes to marketing that team. I'm sure the full 100K will do the team more of a good to get to the top and maybe thats the decision that the sponsors want.

 

wow. that was a great read. and it does make you wonder.

 

Is Powerade making them buy the drink for more, or is it NHRA. NHRA has their hands in everyone's pocket at that level. If a team has shirts, they are not allowed to sell them out of their trailer, they have to be sold thru an NHRA trailer, so they can get "more than their fare share" of the sales. Anything sold at an NHRA event, NHRA gets a pretty penny from it, so I wouldn't be suprised if NHRA was the one setting the price on the drinks, not Powerade.