Primedia Buys Modified yesterday, today PEM group is up for sale...

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Feb 9, 2007 | 01:50 PM

Rtype16

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Honda-Tech Member

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From: Los Angeles, CA, USA

Primedia Buys Modified yesterday, today PEM group is up for sale...

Wonder what is going to happen now.

Yesterday primedia annouces it purchases the Modified Automotive Group

http://primedia.com/pr/2007/MAG282007/

Today the entire PEM(Enthusiast Media Segment) is up for sale.

http://primedia.com/pr/2007/PEMsale292007/

This is more than you think of just a few magazines. This is:

Consumer Automotive
Automobile
Automotive.com
IntelliChoice
Motor Trend
Motor Trend Classic
Truck Trend

Enthusiast Automotive
Performance Automotive
4Wheel & Off-Road
Classic Trucks
4Wheel Drive & Sport Utility
5.0 Mustang & Super Fords
ATV Rider
Car Craft
Chevy High Performance
Circle Track
Corvette Fever
Custom Classic Trucks
Custom Rodder
Diesel Power
Dirt Rider
Engine Masters
Four Wheeler
GM High-Tech Performance
High Performance Pontiac
Hot Bike
Hot Rod
Hot Rod Bike-Works
Jp
Kit Car
Mini Truckin'
Mopar Muscle
Motorcycle Cruiser
Motorcyclist
Muscle Mustangs & Fast Fords
Mustang & Fords
Mustang Monthly
Off-Road
Popular Hot Rodding
Rod & Custom
Sport Rider
Sport Truck
Stock Car Racing
Street Chopper
Street Rodder
Super Chevy
Truckin'
Vette

International Automotive
Car Audio and Electronics
European Car
Eurotuner
Honda Tuning
Import Tuner
Lowrider
Lowrider Arte
Sport Compact Car
Super Street
Super StreetBike
Turbo & High-Tech Performance

Marine
Boatworks
Power & Motoryacht
SAIL
Voyaging

Action Sports
Bike
Canoe & Kayak
Powder
Skateboarder
Slam
Snowboarder
Surfer
Surfing

Equestrian
Dressage Today
EQUUS
EquiSearch
Horse & Rider
Practical Horseman

Home Technology & Photography
Home Theater
Shutterbug
Stereophile

Entertainment
Soap Opera Digest
Soap Opera Weekly

Websites, TV Shows and most likely the recently accuired Modified....

Feb 9, 2007 | 02:02 PM

fieldafm

Junior Member

Joined: May 2003

Posts: 686

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From: Jacksonville, FL, USA

Re: Primedia Buys Modified yesterday, today PEM group is up for sale... (Rtype16)

most likely being sold to a private equity firm
everyone wants to get out of the business of being a public company, and private equity has plenty of money to spend nowadays

Feb 20, 2007 | 06:58 AM

Don Napier

Import Alliance

Joined: Jul 2002

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From: The Home of ImportAlliance, TN, usa

Re: Primedia Buys Modified yesterday, today PEM group is up for sale... (fieldafm)

Has anyone heard anything more about this?

Feb 20, 2007 | 01:43 PM

jason DB8

Honda-Tech Member

Joined: Jun 2003

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From: Behind A Camera

Re: Primedia Buys Modified yesterday, today PEM group is up for sale... (NextGear Don)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD>Quote, originally posted by NextGear Don »</TD></TR><TR><TD CLASS="quote">Has anyone heard anything more about this?</TD></TR></TABLE>

No and I'm in the middle of it all