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Riiight - and who says that? Oh - the company that charged hundreds of thousands of doll hairs (probably more) to design a new logo - that is really almost illegible from a distance. I don't hate the new logo but...
i knew of the arrow, but admit I never sawwrrr it until I read about it. however the arrow in that logo is lost in the complexity of the logo. It's an afterthought.
now had this been the logo - it's hard to miss, no?
Now - how about the arrow in the Hilary logo? That's more of an apples to apples.
I'm not disagreeing that some people may have missed the juan, but I think it's a small percentage - and if the source of this data is the company that made the new logo, I wood be rather skeptical. They tend to use knuckle draggers in their focus groups.