The Official Formula 1 2017 Season Thread
06-28-2017, 09:49 AM
#3877
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Re: The Official Formula 1 2017 Season Thread
I agree and I would say the same thing if it was Ferrari or RB or McHonda. I just don't like those kind of games. I don't even like it when teammates are told to allow the other car past. An exception I can at least stomach is if the front car has an issue or the trailing car is on a different strategy, but even then I think the trailing car should earn it. I realize its part of F1, doesn't mean I have to like it.
I think the thing here though is that HAM has stated in the past he doesn't like or need to use team orders.
I think the thing here though is that HAM has stated in the past he doesn't like or need to use team orders.
would you rather see tobacco ads?
and the drama continues
https://www.motorsport.com/f1/news/f...errari-924519/
06-28-2017, 10:22 AM
#3879
Honda-Tech Member
Re: The Official Formula 1 2017 Season Thread
Context is important. Team orders = letting a one driver past when both cars are on same strategy. Other teams do this explicitly.
Merc hasn't had to do it when it's just their two drivers racing against each other for the WDC. Mclaren didn't do it explicitly that I can recall.
In this case he was asking if BOT could back into VET, not asking the team to have BOT slow down so he can pass both.
He has asked to pass teammates when he was on different strategies in the past. He's also ignored team requests to let teammates past.
Merc hasn't had to do it when it's just their two drivers racing against each other for the WDC. Mclaren didn't do it explicitly that I can recall.
In this case he was asking if BOT could back into VET, not asking the team to have BOT slow down so he can pass both.
He has asked to pass teammates when he was on different strategies in the past. He's also ignored team requests to let teammates past.
06-28-2017, 10:24 AM
#3880
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Re: The Official Formula 1 2017 Season Thread
Tobacco ads would be nice. I think the absence of *** ads helped IndyCar's downward spiral. I think the reasoning in banning *** ads on race cars (the backdoor/loophole to advertising on TV) was that fast cars are cool, and kids will smoke to be cool. But then alcohol sponsorships are still on race cars and no one is bitching about associating alcohol with fast cars.
I don't smoke and Penske and McLaren didn't make me want to smoke. But maybe that's why I'm not Kool.
I don't smoke and Penske and McLaren didn't make me want to smoke. But maybe that's why I'm not Kool.
06-28-2017, 10:38 AM
#3882
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Re: The Official Formula 1 2017 Season Thread
For those contemplating about experiencing first hand how overrated the Gearbox Melt is.
Indycar Racing News | Racer.com - Road America to bring back $100 IndyCar ticket
Indycar Racing News | Racer.com - Road America to bring back $100 IndyCar ticket
06-28-2017, 11:24 AM
#3883
Honda-Tech Member
Re: The Official Formula 1 2017 Season Thread
Tobacco ads would be nice. I think the absence of *** ads helped IndyCar's downward spiral. I think the reasoning in banning *** ads on race cars (the backdoor/loophole to advertising on TV) was that fast cars are cool, and kids will smoke to be cool. But then alcohol sponsorships are still on race cars and no one is bitching about associating alcohol with fast cars.
I don't smoke and Penske and McLaren didn't make me want to smoke. But maybe that's why I'm not Kool.
I don't smoke and Penske and McLaren didn't make me want to smoke. But maybe that's why I'm not Kool.
I wonder how the rise of the web and social media has impacted sponsorship dollars in motor racing. I'd guess views per dollar spent is better with FB/Twitter than on the side of a race car.
06-28-2017, 12:11 PM
#3886
What is this crap?
Thread Starter
Re: The Official Formula 1 2017 Season Thread
Originally Posted by Mark Webber in 2009
I can see why Seb's popular. He's normally polite, got a sense of humour, and smiles a lot, but if things go wrong... mate, when it comes to throwing toys out of the pram, I've never seen anyone like him.
06-28-2017, 12:27 PM
#3888
Honda-Tech Member
Re: The Official Formula 1 2017 Season Thread
like this:
How much did intel pay to get their name buried in a front wing element? And who at CNN thinks that this is going to do anything for them?
Well, as this team owner explained it me, that's not the big appeal (and surely even less at his level)
This team owner had Dell as a sponsor on their Lotus for a few seasons. Sure, some people watch World Challenge Races on TV, and a few go to the race, but... Dell doesn't really care about that. What they DID like was the trackside suite that the team had set up for them.
This exclusive track side suite was setup with food, drink, and live audio from the car & pit coming through on speakers. During a yellow flag period, the driver enthusiastically thanked everyone in the suite for their support, and had multi-million-dollar execs out on the patio waving at the car as it went by. During the race, these Dell guys supposedly were as wrapped up in the race as they would be at the superbowl.... it became THEIR car. After the race, the driver came up to the suite, sweaty and still in his drivers suit to a round of applause and endless questions and story telling. They finished like 7th, but no one cared. Everyone was just super stoked to be a part of the event.
A skeptic within Dell that had been completely against the sponsorship deal changed his mind after that single event. He pulled the team owner aside and told him something like "There are 50 million dollars-a-year worth of people in this room, and right now they all absolutely love their job"
Sponsorship goes a lot farther than just promises of TV exposure.
As much crap as F1 gets for being too distant and exclusive from the crowd, I think this has to be maintained to bring in the huge sponsorship dollars - It's gotta be that much cooler for the same Dell execs and guests to roll into their trackside suite, way beyond the roped off limits of where the normal people who aren't participating have to watch from.
06-28-2017, 01:30 PM
#3890
Honda-Tech Member
Re: The Official Formula 1 2017 Season Thread
Vettel has always been one of my favorite drivers off the track, but snowflake status confirmed on track. Honestly.
06-28-2017, 01:47 PM
#3893
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Re: The Official Formula 1 2017 Season Thread
Totally different level of racing, but it was explained to me by a Pirelli World Challenge team owner that the "Business-to-business" benefit of sponsorship is much more important to sponsors then having your name on the side of car or the shoulder of a driver. I've often wondered that in the past - you see some tiny logo on the end plate of a front wing or something and thing "How much did they spend on that, and how do you convince anyone that is worth anything?"
like this:
How much did intel pay to get their name buried in a front wing element? And who at CNN thinks that this is going to do anything for them?
Well, as this team owner explained it me, that's not the big appeal (and surely even less at his level)
This team owner had Dell as a sponsor on their Lotus for a few seasons. Sure, some people watch World Challenge Races on TV, and a few go to the race, but... Dell doesn't really care about that. What they DID like was the trackside suite that the team had set up for them.
This exclusive track side suite was setup with food, drink, and live audio from the car & pit coming through on speakers. During a yellow flag period, the driver enthusiastically thanked everyone in the suite for their support, and had multi-million-dollar execs out on the patio waving at the car as it went by. During the race, these Dell guys supposedly were as wrapped up in the race as they would be at the superbowl.... it became THEIR car. After the race, the driver came up to the suite, sweaty and still in his drivers suit to a round of applause and endless questions and story telling. They finished like 7th, but no one cared. Everyone was just super stoked to be a part of the event.
A skeptic within Dell that had been completely against the sponsorship deal changed his mind after that single event. He pulled the team owner aside and told him something like "There are 50 million dollars-a-year worth of people in this room, and right now they all absolutely love their job"
Sponsorship goes a lot farther than just promises of TV exposure.
As much crap as F1 gets for being too distant and exclusive from the crowd, I think this has to be maintained to bring in the huge sponsorship dollars - It's gotta be that much cooler for the same Dell execs and guests to roll into their trackside suite, way beyond the roped off limits of where the normal people who aren't participating have to watch from.
like this:
How much did intel pay to get their name buried in a front wing element? And who at CNN thinks that this is going to do anything for them?
Well, as this team owner explained it me, that's not the big appeal (and surely even less at his level)
This team owner had Dell as a sponsor on their Lotus for a few seasons. Sure, some people watch World Challenge Races on TV, and a few go to the race, but... Dell doesn't really care about that. What they DID like was the trackside suite that the team had set up for them.
This exclusive track side suite was setup with food, drink, and live audio from the car & pit coming through on speakers. During a yellow flag period, the driver enthusiastically thanked everyone in the suite for their support, and had multi-million-dollar execs out on the patio waving at the car as it went by. During the race, these Dell guys supposedly were as wrapped up in the race as they would be at the superbowl.... it became THEIR car. After the race, the driver came up to the suite, sweaty and still in his drivers suit to a round of applause and endless questions and story telling. They finished like 7th, but no one cared. Everyone was just super stoked to be a part of the event.
A skeptic within Dell that had been completely against the sponsorship deal changed his mind after that single event. He pulled the team owner aside and told him something like "There are 50 million dollars-a-year worth of people in this room, and right now they all absolutely love their job"
Sponsorship goes a lot farther than just promises of TV exposure.
As much crap as F1 gets for being too distant and exclusive from the crowd, I think this has to be maintained to bring in the huge sponsorship dollars - It's gotta be that much cooler for the same Dell execs and guests to roll into their trackside suite, way beyond the roped off limits of where the normal people who aren't participating have to watch from.
06-28-2017, 02:03 PM
#3894
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Re: The Official Formula 1 2017 Season Thread
Speaking of Dell, one of the IndyCar teams rented Davey Hamilton's DW12 chassis and wrapped it in a Dell livery and hosted some Dell people as part of a sponsorship proposal a few years ago.
06-28-2017, 02:04 PM
#3895
Honda-Tech Member
Re: The Official Formula 1 2017 Season Thread
06-28-2017, 03:41 PM
#3897
Honda-Tech Member
Re: The Official Formula 1 2017 Season Thread
Just saw I made bluuu's sig 
What they're missing here is that the person that pitches the sponsorship to upper management needs to like F1. In my experience the interests of the marketing gatekeeper matters way more than any reach figures you can quote.
I guess I don't work there anymore so I can share details. Lead engineer for our performance parts line prior to me taking over was huge into drag racing, specifically stock eliminator. We gave away 10s of thousands of dollars worth of parts to racers that raced in front of 5 people every weekend. Same person no quoted the Ferrari F1 program when they were switching to the latest powerplant and wanted us to supply a custom part.
Totally different level of racing, but it was explained to me by a Pirelli World Challenge team owner that the "Business-to-business" benefit of sponsorship is much more important to sponsors then having your name on the side of car or the shoulder of a driver. I've often wondered that in the past - you see some tiny logo on the end plate of a front wing or something and thing "How much did they spend on that, and how do you convince anyone that is worth anything?"
like this:
How much did intel pay to get their name buried in a front wing element? And who at CNN thinks that this is going to do anything for them?
Well, as this team owner explained it me, that's not the big appeal (and surely even less at his level)
This team owner had Dell as a sponsor on their Lotus for a few seasons. Sure, some people watch World Challenge Races on TV, and a few go to the race, but... Dell doesn't really care about that. What they DID like was the trackside suite that the team had set up for them.
This exclusive track side suite was setup with food, drink, and live audio from the car & pit coming through on speakers. During a yellow flag period, the driver enthusiastically thanked everyone in the suite for their support, and had multi-million-dollar execs out on the patio waving at the car as it went by. During the race, these Dell guys supposedly were as wrapped up in the race as they would be at the superbowl.... it became THEIR car. After the race, the driver came up to the suite, sweaty and still in his drivers suit to a round of applause and endless questions and story telling. They finished like 7th, but no one cared. Everyone was just super stoked to be a part of the event.
A skeptic within Dell that had been completely against the sponsorship deal changed his mind after that single event. He pulled the team owner aside and told him something like "There are 50 million dollars-a-year worth of people in this room, and right now they all absolutely love their job"
Sponsorship goes a lot farther than just promises of TV exposure.
As much crap as F1 gets for being too distant and exclusive from the crowd, I think this has to be maintained to bring in the huge sponsorship dollars - It's gotta be that much cooler for the same Dell execs and guests to roll into their trackside suite, way beyond the roped off limits of where the normal people who aren't participating have to watch from.
like this:
How much did intel pay to get their name buried in a front wing element? And who at CNN thinks that this is going to do anything for them?
Well, as this team owner explained it me, that's not the big appeal (and surely even less at his level)
This team owner had Dell as a sponsor on their Lotus for a few seasons. Sure, some people watch World Challenge Races on TV, and a few go to the race, but... Dell doesn't really care about that. What they DID like was the trackside suite that the team had set up for them.
This exclusive track side suite was setup with food, drink, and live audio from the car & pit coming through on speakers. During a yellow flag period, the driver enthusiastically thanked everyone in the suite for their support, and had multi-million-dollar execs out on the patio waving at the car as it went by. During the race, these Dell guys supposedly were as wrapped up in the race as they would be at the superbowl.... it became THEIR car. After the race, the driver came up to the suite, sweaty and still in his drivers suit to a round of applause and endless questions and story telling. They finished like 7th, but no one cared. Everyone was just super stoked to be a part of the event.
A skeptic within Dell that had been completely against the sponsorship deal changed his mind after that single event. He pulled the team owner aside and told him something like "There are 50 million dollars-a-year worth of people in this room, and right now they all absolutely love their job"
Sponsorship goes a lot farther than just promises of TV exposure.
As much crap as F1 gets for being too distant and exclusive from the crowd, I think this has to be maintained to bring in the huge sponsorship dollars - It's gotta be that much cooler for the same Dell execs and guests to roll into their trackside suite, way beyond the roped off limits of where the normal people who aren't participating have to watch from.
I guess I don't work there anymore so I can share details. Lead engineer for our performance parts line prior to me taking over was huge into drag racing, specifically stock eliminator. We gave away 10s of thousands of dollars worth of parts to racers that raced in front of 5 people every weekend. Same person no quoted the Ferrari F1 program when they were switching to the latest powerplant and wanted us to supply a custom part.
06-28-2017, 04:22 PM
#3898
Honda-Tech Member
Re: The Official Formula 1 2017 Season Thread
