In keeping with the times, in a somewhat sedate launch, Ferrari unveiled their 2010 challenger to the world on Thursday, promising greatness and glory.

With Fernando Alonso and Felipe Massa on hand, the covers were taken off the Scuderia's latest F1 car, the F10, which is the result of months of work given Ferrari's decision to focus on the year ahead in the midst of a dismal 2009 Championship.

The new car, which predominantly features the Santander branding, carries a much larger fuel tank given the new ban on refuelling. It also has bulges similar to last year's Red Bull RB5 and the double-decker diffuser.

Added to that the new front wing has end plates that resemble those used on Brawn's 2009 Championship-winning car, while the sidepods have a unique shape which is designed to maximise airflow to the rear of the car, and the back of the car appears very clean and narrow.

The Italian marque has high hopes for their new car, determined to return to the front of the pack after a seeing lagging in the midfield.