Honda Sets March Sales Record Thanks to Sedan and SUV Models
American Honda nets car, truck and overall March sales records, rising 4%, 4.5% and 4.3% respectively.
Honda’s record March sales was led by Accord and Civic, as Honda cars were big contributors, even as trucks also set a new March record with strong sales for HR-V, CR-V and Ridgeline.
- Civic, the retail car sales leader through February, rose 3.3% on sales of 33,653 units for a new March record.
- Accord gained 5% on sales of more than 25,000 units for the month.
- HR-V set a March record, gaining 10.7% on sales of 8,582 units.
- Ridgeline sales were up 4.2% in March, on sales of 2,804 units.
- Electrified vehicle sales totaled 5,874, with notable gains from Insight, Clarity PHEV and Accord.
“Our investment in benchmark products for both Honda and Acura has put us in position to achieve strong sales results, even in a challenging market,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “While some competitors are using fleet sales to boost their numbers in this relatively flat market, our gains across the board are driven by retail customers buying our products one at a time.”
Acura Sales
Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong first quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record.
- ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018.
- RDX sales increased 32.7% in March, on the way to setting a 10th consecutive monthly record on sales of 5,835 vehicles.
- MDX maintained a strong pace with sales of nearly 4,000 units.