Acura Sales Climb 11% in February Thanks to MDX and RDX SUV Models
Acura and Honda sales continue to show consumer shift towards mass adoption of SUVs over sedans.
Honda maintained a strong sales pace in February, with core models Accord and CR-V posting gains and HR-V setting a record, while the brand-new Passport SUV had its first full month of sales.
Despite on-going sedan market headwinds, Accord gained 2.5% on sales of 20,254 units, continuing its retail sales leadership in the midsize segment. HR-V SUV sales rose 4.4% in February on sales of 7,093 units, a new February record and its best month since the full impact of a flood that stopped production for four months last year. CR-V also gained 1.7% in February, cresting 26,000 units for the month, while Pilot posted a strong month with sales of nearly 11,000 units.
Sales of electrified models (over 4,500 units) remained strong with Insight topping 1,500 units to lead industry sales for dedicated hybrid models.
Acura continued to gain traction as sales climbed more than 11% for the month. Acura trucks, up 24%, set a new February record. Sedans remained strong as ILX and TLX continue to outperform their segments in retail sales.
RDX sales jumped 31.8% in February on sales of 4,965 units, a February record and the 9th consecutive month of record sales. MDX had a robust month, gaining 14.9% on sales of 3,833 units. ILX sales were up 15.8%, despite inventory issues related to the ramp-up of the refreshed 2019 model.