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Old 03-21-2012, 08:22 AM   #1
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Default I'd like a 2014 Datsun 510 please

source :
http://www.cnn.com/2012/03/21/busine...html?hpt=hp_t3

Quote:
(CNN) -- Nissan Motor Company announced the return of the Datsun brand after 30 years, with plans to introduce a low-cost car in several emerging markets in 2014.

In a nod to the growing importance of developing markets, Nissan CEO Carlos Ghosn made the announcement Tuesday in Indonesia, one of three markets the new car line will debut.

"The Datsun brand has a global mission, but when you go on a global mission you start with priorities and today we said our priority are three: They are Indonesia, they are India and they are Russia," Ghosn said.

"That doesn't mean that we are going to be limiting it to there. This is the first step of development, which are these three markets, but absolutely not excluding other high growth markets or other emerging markets from the range of Datsun," he added.

The Datsun brand first emerged in Japan in 1923 but was phased out in the 1980s as the company focused on mid-market buyers and its upscale Infiniti brand, launched in 1989. The new line will capitalize on the Datsun tradition of low-cost, sporty cars marketed in burgeoning economies where many young drivers are first-time buyers.
Nissan expands in Indonesia
Nissan unveils 'Batmobile'
When Carlos Ghosn gets tough
Nissan CEO: Optimistic about 2012

The company also plans to include a "green" line of Datsun cars.

Ghosn drew an analogy to Japan's economy when it launched the Datsun brand and today's Indonesian economy, which has grown steadily at about 6% per year. The country is the fourth most populous nation in the world with 250 million people.

"Datsun was introduced to Japan to bring reliable, afford and contemporary technology to consumers who had too few choices," Ghosn said at the Indonesia press conference. "Today, this is the very situation in Indonesia. There is a growing segment of up and coming customers who have few choices. They can buy motorcycles, they can buy used vehicles or they can buy a new vehicle but one based on older technology. We will offer them an exciting new choice."

The company also announced plans to invest $400 million in Indonesia production, adding 3,300 jobs and producing 250,000 vehicles by 2014. Nissan sales outlets will increase to 150 in Indonesia by 2015, the company said.

"Datsun is part of our company heritage and will now contribute to its future," Ghosn said.
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Old 03-21-2012, 08:23 AM   #2
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Default Re: I'd like a 2014 Datsun 510 please

Intredasting
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Old 03-21-2012, 08:27 AM   #3
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Default Re: I'd like a 2014 Datsun 510 please

Moves Infiniti HQ to China. Resurrects a nameplate that was used in case it failed in the US market and wouldn't tarnish "Nissan".

I do not agree Carlos. Then again, I never ran a billion dollar company.
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Old 03-21-2012, 08:37 AM   #4
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Default Re: I'd like a 2014 Datsun 510 please

I'm withholding judgment until I see some of the cars, but I like the concept.
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Old 03-21-2012, 08:58 AM   #5
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Default Re: I'd like a 2014 Datsun 510 please

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I'm withholding judgment until I see some of the cars, but I like the concept.
Same. Bring back the 240Z and let's see how it goes.
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Old 03-21-2012, 09:08 AM   #6
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Default Re: I'd like a 2014 Datsun 510 please

Slight pique in interest for now.
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Old 03-21-2012, 09:09 AM   #7
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Default Re: I'd like a 2014 Datsun 510 please

Interesting news indeed

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Moves Infiniti HQ to China. Resurrects a nameplate that was used in case it failed in the US market and wouldn't tarnish "Nissan".

I do not agree Carlos. Then again, I never ran a billion dollar company.
Datsun was around long before Nissan came the the US, cupcake
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Old 03-21-2012, 09:09 AM   #8
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Default Re: I'd like a 2014 Datsun 510 please

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I'm withholding judgment until I see some of the cars, but I like the concept.
Likewise. I really like the idea of a new 240z or 510 but I think the cars are going to be a huge departure from the look we think of when we hear the name "Datsun."
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Old 03-21-2012, 09:11 AM   #9
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Default Re: I'd like a 2014 Datsun 510 please

Yeah I'm waiting to see what they do with it.

Right now I have visions of a FT-86/BRZ competitor or a small RWD sports wagon. But they're probably not going to do those things w/it.

@xtrac1 did Infiniti HQ really move to China? If so, I've got my BBQ fork at the ready to stick it in there.
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Old 03-21-2012, 09:15 AM   #10
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Default Re: I'd like a 2014 Datsun 510 please

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Interesting news indeed



Datsun was around long before Nissan came the the US, cupcake
Exactly.

They originally used Datsun when they started importing cars into the States. Then they switched names.
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Old 03-21-2012, 09:16 AM   #11
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Default Re: I'd like a 2014 Datsun 510 please

Nissan sells new B13s in Mexico. I think moves like that are a better use of the Datsun name. Nissan did remake the 240Z, they have the 370Z. The point is cars at a lower price point.

Honestly I think a lot of Americans would warm up to this idea. Cheap transportation with a warranty. That might actually be why they won't bring the Datsun brand here. More profitable to sell $16K Versas.
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Old 03-21-2012, 09:19 AM   #12
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Default Re: I'd like a 2014 Datsun 510 please

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@xtrac1 did Infiniti HQ really move to China? If so, I've got my BBQ fork at the ready to stick it in there.
The only justification I see is China buys more cars and computers than the US market. China is also poised to take over the #1 spot for smart phones this year as well.


You chill where you sell the most?
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Old 03-21-2012, 09:20 AM   #13
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Default Re: I'd like a 2014 Datsun 510 please

I doubt we will see Dautsuns here, unless Nissan wants their current mainstream stuff to go upmarket. The Versa, Sentra, Altima, and Maxima are all already pretty cheap in terms of their class.
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Old 03-21-2012, 09:23 AM   #14
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Default Re: I'd like a 2014 Datsun 510 please

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Originally Posted by xtrac1 View Post
Exactly.

They originally used Datsun when they started importing cars into the States. Then they switched names.
I think you must have been either high or absent that day in automotive history class
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Old 03-21-2012, 09:24 AM   #15
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Default Re: I'd like a 2014 Datsun 510 please

Don't be fooled by the delusions of grandeur.

This is how the new Datsun will look like.
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Old 03-21-2012, 09:26 AM   #16
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Default Re: I'd like a 2014 Datsun 510 please

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I think you must have been either high or absent that day in automotive history class
Maybe, my Nissan history is a little fuzzy.

But until an automaker has an F1 victory trophy in their case, they mean nothing to me anyways

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Old 03-21-2012, 09:26 AM   #17
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Default Re: I'd like a 2014 Datsun 510 please

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Exactly.

They originally used Datsun when they started importing cars into the States. Then they switched names.
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I think you must have been either high or absent that day in automotive history class
You mean when Datsun was British?
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Old 03-21-2012, 09:26 AM   #18
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Default Re: I'd like a 2014 Datsun 510 please

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I doubt we will see Dautsuns here, unless Nissan wants their current mainstream stuff to go upmarket. The Versa, Sentra, Altima, and Maxima are all already pretty cheap in terms of their class.
Yea i imagine the new Datsuns to be something like the Tata Nano. Just a simple and cheap car for markets that dont have/cant afford/cant support the larger and more expensive existing brands. The only way well see one in the US is if its driven up from Mexico
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Old 03-21-2012, 09:28 AM   #19
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Default Re: I'd like a 2014 Datsun 510 please

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But until an automaker has an F1 victory trophy in their case, they mean nothing to me anyways

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You mean when Datsun was British?
I didnt know you and xtrac went to the same school? Even skipped the same automotive history class and everything
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Old 03-21-2012, 09:29 AM   #20
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Default Re: I'd like a 2014 Datsun 510 please

LULZ!!!!
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Old 03-21-2012, 09:30 AM   #21
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Default Re: I'd like a 2014 Datsun 510 please

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Yea i imagine the new Datsuns to be something like the Tata Nano. Just a simple and cheap car for markets that dont have/cant afford/cant support the larger and more expensive existing brands. The only way well see one in the US is if its driven up from Mexico
Carlos Ghosn is a the master of cheap.

I think he could have made Datsun into a Scion as the 3rd brand of Nissan.

An affordable simple youthful car brand.
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Old 03-21-2012, 09:33 AM   #22
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Default Re: I'd like a 2014 Datsun 510 please

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Don't be fooled by the delusions of grandeur.

This is how the new Datsun will look like.
Thats exactly why I'm weary of this whole idea haha.
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Old 03-21-2012, 09:37 AM   #23
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Default Re: I'd like a 2014 Datsun 510 please

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Nissan unveils 'Batmobile'
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Does it come in black?
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Old 03-21-2012, 09:40 AM   #24
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Default Re: I'd like a 2014 Datsun 510 please

This will be the model we want.

TinyLady 0.750Z GTR Spec V in Type R yellow.
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Old 03-21-2012, 09:42 AM   #25
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Default Re: I'd like a 2014 Datsun 510 please

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Thats exactly why I'm weary of this whole idea haha.
Be 'weary' all you want (it's actually 'wary') but Scions are good IMO. Their (would you prefer 'they're'?) lineup is far more exciting to a sport-compact lover like me than anything Toyota makes.

If Datsun turns out to be nothing more than Nissan's take on Scion, it will be damn good IMO.
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